WHAT WE OFFER
Here at Floresta we would love to help you reach your vision, so that is why we provide services to cover a wide range of ideas.
Our design process heavily focuses on the importance of the user. As most design work is aimed for a particular target audience, they should be at the forefront of the design thinking and process.
To give you an idea of what to expect from a project, below is an overview of the process we go through. Since every project is unique, the approach may differ, but will always include most of the following parts:
Once you commit to working with me, I’ll ask you a few more specific questions about the tone/mood you are after. This information will help me better determine your needs and ensure we’re on the same page. Additional research may be required to learn about your industry, competitors, customers, etc.
With this better understanding of your expectations, I can begin brainstorming and sketching out ideas onto paper. This is an important step, as well as one of the most time consuming. The aim here is to come up with concepts that will then give us more of a refined direction.
Next comes the task of selecting the best concepts and further refining and developing these. If there are additional graphics (patterns etc) these will be created to work with the developed designs.
The designs will be presented to you in mockup form (example: displayed on a business card, flyers, etc.) This will give you a better sense of what the branding will look like in real life.
Upon your feedback, any necessary changes to the presented designs will be addressed.
Upon your approval of the designs, final design files will be sent via email or Dropbox. Assistance with printing can be arranged, as well as any other design needs.